Articles tagged “superapps”

Jumia is one of a few companies that deserve credit for building nascent online travel businesses in several African markets. But as Google and other tech platforms gain a continent-wide presence, they may use their pervasiveness to play kingmakers in online travel.

Consumers in the West reach almost reflexively for the Google Maps app as the service becomes a nearly ubiquitous utility despite a dearth of messaging and payments. Whether it evolves into the next superapp may depend on whether users really want a do-everything app and the mood of regulators seeking to break up big tech.