Articles tagged “sss”

Startups Stories Series: The Pivot to B2B Is Not the Promised Land

Travel startups pivoting from a consumer business toward a B2B focus is trendy, with founders and CEOs believing that there will be fewer marketing woes and reduced competition. But get in line when it comes to joining the droves of startups trying to sell to big corporations, hotels and travel agencies. The sales hurdle can be almost as intractable as the marketing roadblock.

Interview: Gogobot CEO on the Secret to Travel Startup Survival

Travel startups will never emerge from the startup phase if they can't be creative and figure out a way to scale their businesses and get people to use their websites and apps more than a couple of times per year. Sometimes it means community-building or expanding beyond "travel" into local discovery.