Articles tagged “SkiftX Showcase: Technology”

In this video from Skift Global Forum 2023, we hear from Eric Phillips, senior vice president and chief digital officer of Delta Air Lines, and Ben Ellencweig, senior partner at McKinsey & Company, on how artificial intelligence will usher in what every generation wants: a true “golden age” of travel.

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In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they are more receptive to brand messages.

Soaring guest expectations are raising the bar in the short-term rental market, pushing the industry to deliver high-quality experiences at scale. Plum Guide's use of AI showcases how innovative technology can effectively meet these challenges.

With more consumers holding travel companies accountable for their social and environmental impacts, the high-minded notion that purpose-led companies can also be profitable is proving out.

With increased competition and the rise of personalization, loyalty has shifted from being purely transactional to focused on emotional connections with customers. As travel choices multiply, brands that create these genuine connections will be the ones leading the way.

As blended travel comes of age, tokenized payment innovations using artificial intelligence and augmented reality are paving new ways to create seamless travel experiences that span the entire customer lifecycle.

Expedia Group’s new “The Path to Purchase” report provides actionable insights to help travel companies inspire, engage, and convert travelers at each stage in the online shopping journey.

New insights from Visa demonstrate the value of maintaining access to relevant customer data. Understanding the latest trends in consumer spending and payments can give travel companies a leg up on the competition.

In today’s age of personalization and emotion-driven commerce, loyalty is less about transactions and more about connections. As the industry gets more competitive, brands need to tap into the power of emotional engagement and shared values to stay ahead.