With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, stronger engagement, and higher conversion rates.

By emphasizing its authentic roots, culture, and decades-long presence in the Caribbean, Sandals Resorts aims to remind travelers that it offers more than just luxury — it delivers an experience that is uniquely and unmistakably Caribbean.

In-flight Wi-Fi is evolving from a perk to a strategic advantage. As passenger expectations rise, airlines that integrate seamless connectivity into loyalty and revenue strategies will gain a competitive edge.

Modern sustainability in travel is no longer just about environmental initiatives. Hotel brands must also consider their impact on local communities and commitments to cultural heritage. With those pillars in mind, Boutique Group is paving the way for a new “responsible luxury” model in Saudi Arabia.

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.

Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.

Why do we choose one hotel over another? Why do we come to work every day? These simple questions reflect a growing need in the hospitality industry to cultivate a sense of purpose — a guiding principle for navigating the demands of an increasingly complex world.

Destination marketers are looking for more ways to interact directly with visitors since suppliers like hotels, airlines, and travel agencies typically manage customer relationships. By partnering with companies that can deliver data and insights that accurately track visitation, destinations can better engage with real people who are a good fit for repeat business.

Generative AI is transforming hospitality with personalized guest experiences, optimized workforce management, and operational efficiency. Through smart rooms, predictive maintenance, and AI-driven tools like chatbots, hotels are elevating service while supporting staff.

There’s no one-size-fits-all approach to luxury hospitality, but Accor believes it’s up to major brands in the space to push the envelope. After a major rebranding, Sofitel has taken up the mantle of redefining luxury by investing heavily in team training, taking a stand for sustainability, and more.