skift loyalty and subscription summit Archives

Online Travel

4 Key Takeaways From Skift’s Loyalty and Subscription Summit

The pandemic has proven the resilience of loyalty programs. But it has also suggested the need for travel brands to supplement their loyalty programs with subscription-based products that address complementary needs.

Sean O'Neill, Skift | 3 years ago

Coronavirus

The Diminishing Role of Credit Card Loyalty in a Post-Pandemic World

There may be momentum behind the travel industry's recovery, but plenty of uncertainty is still ahead. Now is not the time to drive customers away with sneaky, overnight devaluing of loyalty points.

Cameron Sperance, Skift | 3 years ago

Coronavirus

How to Implement a Subscription Product in Travel

Naysayers might say subscriptions don't work in the travel space, but proponents say it's about execution. The keys to being successful are adaptability with the changing times, customer needs, and authentic relationship building — easier said than done, of course.

Ruthy Muñoz, Skift | 3 years ago

Hotels

Marriott Leans Into Superapps to Build Up Loyalty

The likes of Alibaba, Grab, and Rakuten have billions of members. If hotels can tap into a just fraction of their users, and convert them to their own loyalty schemes, they'll be mighty happy.

Matthew Parsons, Skift | 3 years ago