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Even before the pandemic, Tripadvisor faced many challenges monetizing its user base. The travel platform is now turning to more user-friendly subscription models to change that. But will it be able to meet the evolving demands of travelers in a post-Covid world?

Founder and senior managing director Greg O'Hara also painted a positive picture for the outdoor and adventure sector in a frank interview.

The ever-lively Kayak CEO Steve Hafner said he expects a marketing blitz from Airbnb's rivals. Hafner also said Kayak is developing a property management system for independent and boutique hotels. This month, the metasearch company will push its business travel tools to 60 markets.