Articles tagged “skift health score”

Optimism about the travel recovery in the U.S. hit a peak this summer. Hotels with a heavy American presence have benefited from the resulting occupancy boost as well as hopes for a long-term bump in conversions. Perhaps it should be no surprise that major U.S. hotel franchisors lead our health score list.

After the ugliest year in travel history, 4Q 2020 earnings and other more recent data points suggest that the industry has turned a corner and is beginning to recover.

The Skift Health Score ranked Booking Holdings as the overall leader in August among 100 public travel companies but the entire travel industry faces grave uncertainties. Then there's that little search engine Google, which has an even larger travel business than Booking.

The month of August brought with it the ugliest earnings season the travel industry has ever seen. We knew the numbers would be rough, but now we can finally understand just how bad this year has been.

Despite the deep job cuts, the proprietary Skift Health Score calculates that Booking Holdings has far greater long-term strength than rivals Expedia Group and Trip.com Group. If you follow Booking.com's logic, the future of travel will be substantially smaller than its past.