Highgate is pivoting Viceroy away from just creating urban boutique hotels. Viceroy will also now chase the elite at resort destinations. Expect more branded residences, too.
Typically, in mergers, the bigger fish swallows the smaller one, stamping its quirky innovations into corporate conformity. This deal is attempting something different.
Mandarin Oriental's revamped loyalty program takes its inspiration from luxury goods companies. The goal is to stand out in a sea of points-based rewards programs with formulaic rewards.
For destinations, Dragon Trail’s data presents both a breakthrough and a warning: Safety isn’t a nice‑to‑have, it’s “the” dial that actually moves the needle.
The way to a Chinese traveler's itinerary seems to be through RedNote. For travel brands hoping to understand and engage this critical audience, the platform is less a social network and more a digital crystal ball.
Lighthouse was among multiple business-to-business travel companies that collectively raised billions of dollars last year in part to fund acquisitions and generate growth.