Articles tagged “six senses”

Business Travel

The Story Behind the Color Choices of Luxury Hotel Logos

When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may change, but the colors stay the same.
Business Travel

InterContinental Lands Another Luxury Brand

Six Senses looks like a good addition to IHG's high-end portfolio and should fit in well with the existing luxury brands, without too much overlap.
Business Travel

Measuring the Value of Wellness to a Hotel Brand

Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? Look to the return on investment for that answer.