Articles tagged “shatner”

Online Travel

William Shatner’s Travel Evolution as Priceline Pitchman

Who remembers Star Trek anyway? It's likely that just as many people or more know actor William Shatner through his Priceline advertising gig. Are big-name celebrities better in commercials than owls, gnomes, and belt-less soap opera stars? We're not sure of his return on investment, but at this point he can almost name his own price.

William Shatner’s Travel Evolution as Priceline Pitchman

Tourism

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Online Travel

Priceline Kills Name Your Own Price for Flights

Priceline.com downplayed Name Your Own Price four years ago as big thumbs and small screens on mobile phones made the relatively cumbersome bidding process anachronistic. Flight-bidding is gone. The services remains for hotels and car rentals but their days are probably numbered too.

Priceline Kills Name Your Own Price for Flights

Online Travel

A Supermodel, a Tiny Dog and How Priceline Turned William Shatner Into a Legendary Pitchman

We don't know if it was really "a supermodel" and her tiny dog that William Shatner dispatched to Priceline.com headquarters in the late 1990s to do due dilgence on the company, but we do know that Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand.

A Supermodel, a Tiny Dog and How Priceline Turned William Shatner Into a Legendary Pitchman

SkiftX

William Shatner on Losing His Pants and Other Travel Travails

If only real life was as clever and easy as a commercial.

William Shatner on Losing His Pants and Other Travel Travails