William Shatner’s Travel Evolution as Priceline Pitchman
Who remembers Star Trek anyway? It's likely that just as many people or more know actor William Shatner through his Priceline advertising gig. Are big-name celebrities better in commercials than owls, gnomes, and belt-less soap opera stars? We're not sure of his return on investment, but at this point he can almost name his own price.
Dennis Schaal, Skift | 6 years ago