Articles tagged “shatner”

William Shatner’s Travel Evolution as Priceline Pitchman

William Shatner’s Travel Evolution as Priceline Pitchman

Dennis Schaal, Skift

Who remembers Star Trek anyway? It's likely that just as many people or more know actor William Shatner through his Priceline advertising gig. Are big-name celebrities better in commercials than owls, gnomes, and belt-less soap opera stars? We're not sure of his return on investment, but at this point he can almost name his own price.

10 months ago

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

2 years ago

Priceline Kills Name Your Own Price for Flights

Priceline Kills Name Your Own Price for Flights

Dennis Schaal, Skift

Priceline.com downplayed Name Your Own Price four years ago as big thumbs and small screens on mobile phones made the relatively cumbersome bidding process anachronistic. Flight-bidding is gone. The services remains for hotels and car rentals but their days are probably numbered too.

2 years ago

A Supermodel, a Tiny Dog and How Priceline Turned William Shatner Into a Legendary Pitchman

A Supermodel, a Tiny Dog and How Priceline Turned William Shatner Into a Legendary Pitchman

Dennis Schaal, Skift

We don't know if it was really "a supermodel" and her tiny dog that William Shatner dispatched to Priceline.com headquarters in the late 1990s to do due dilgence on the company, but we do know that Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand.

3 years ago

William Shatner on Losing His Pants and Other Travel Travails

William Shatner on Losing His Pants and Other Travel Travails

Lynn Elber, Associated Press

If only real life was as clever and easy as a commercial.

4 years ago