Articles tagged “Shangri-La Hotels”

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Hotel Jen is launching a new initiative to help its adventurous guests get off the tired old tourism trail with the help of savvy local food fans and culture gurus.

Shangri-La’s loyalty program has linked up with India’s famed Taj group. With minimal geographic overlap and virtually no competition for market share, it’s not only brilliant for business, it’s also great news for guests.

From Snapchat to virtual reality, Shangri-La has no choice but to go head first into the latest marketing technology, and quickly, as Chinese consumers — one of its core markets — have a strong appetite for content.

The joy of giving and receiving was appreciated by hotel brands and fans.

The Shangri-La Hotel, Lhasa opening should bring a wealth of new attention, especially from well-heeled Western travelers, to Tibet's administrative center.