Articles tagged “shangri-la”

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Hotel chains and tours and activities are converging again as Shangri-La Hotels & Resorts and Klook strike a partnership. The deal, following Marriott International’s stake in PlacePass last year, has its potential pitfalls but the upside could be huge for both parties if they can make it go smoothly.

For most families, travel is a huge investment of both time and money. With many business travelers utilizing loyalty points earned while traveling for business, savvy hotels are adapting to cater to business travelers, leisure travelers, and their families.

Shangri-La’s loyalty program has linked up with India’s famed Taj group. With minimal geographic overlap and virtually no competition for market share, it’s not only brilliant for business, it’s also great news for guests.

We've all known for some time this day was coming. Virtual reality is eventually going to completely disrupt how people consume travel marketing and sales, and this is the birth of that shift at scale.

Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations.

Shangri-La is leveraging its legacy of Asian service sensibilities to differentiate the brand amid a robust global expansion in a booming and increasingly competitive luxury hotel market.

Brands that know their audience best and cater to their dreams will gather momentum.

Although lifestyle hotels are trendy, hotel brands are wise to focus some of their marketing efforts on the luxury sector, where interest is heating up.

The Shangri-La Hotel and The Shard officially sign off on the dramatic resurrection of London's South Bank beginning with the Tate Modern opening at the turn of the millennium.