Articles tagged “seasonality”

Global tourism is bouncing back big in 2024, but staying ahead means thinking smart and staying agile. In Asia-Pacific, that means handling the surge in visitors while keeping it sustainable, nailing targeted marketing, and leveling out those seasonal travel waves.

The Travel Health Index in March 2024 shows an overall softening trend compared to the previous month, with the index dropping by 4 points. However, some countries continue to show robust growth, with China, Japan, and Hong Kong out front with double-digit gains.

Group trips with friends and family, particularly during quieter travel periods, are among the trends defining multi-day adventure itineraries this year.

Pent-up demand for international travel seems unstoppable as tourists refuse to slow down regardless of the travel industry's ongoing anxiety concerning rising prices.

Argentina-based Despegar has broadened its geographic reach through acquisitions, and that has enabled the company to boast that seasonality factor has been eliminated from the business. While that statement is a stretch, it will be great for the company to take advantage of Mexico summers while Brazil winters.

While you have to toss out Covid-ravaged 2020 as any kind of a barometer for a company's trajectory, during the last two-and-a-half years, Airbnb has only made a profit during its third quarters. If remote working becomes entrenched in coming years, then that can indeed help with Airbnb's seasonality issues.

To everything there is a season. And for Airbnb, that season is the third quarter.

Marketing beaches in the winter is a difficult task, suggesting destinations looking to break out of seasonal stereotypes need on-the-ground product development to give visitors a real reason to reconsider a place besides off-season prices and a smart ad campaign.