Articles tagged “rough guides”

Cuba guidebooks do a decent job at giving travelers a view of what visiting and living in the country is like and remain important information gatekeepers. But while many address the political climate and economic hardship, they haven't been effective at telling tourists how to ensure their visits don't make things worse.

This is an industry in flux, in which some traditional players will disappear, some will get stronger, and new and innovative voices will emerge.

Lonely Planet has built a dedicated, engaged audience around the world by mixing big brand initiatives and projects tailed at specific audiences.

Professionally created guides will always have a place in the traveler's toolkit, but they aren't going to be limited to paper any more and the next generation of guidebook brands will need to make the business work sooner rather than later.

It's disconcerting that Rough Guides' last shot at keeping the brand alive is in the hands of this man.

It's only going to get harder for Penguin and Random House: Neither one has displayed much talent when it comes to extending its print brands to the web.