Articles tagged “room block”

In today’s uber-competitive group business space, technology can be a key differentiator. But to leverage the benefits that technology —and particularly data — provides, hotels must understand what capabilities and features they should acquire.

Cvent's group booking research shows that consolidation and increased costs have likely caused the hot meetings market in North America to cool down on its platform. It could signal something bad for the sector on the horizon.

It turns out loyalty status and the power of the corporate card are a couple of reasons conference attendees don’t book inside a hotel block. Event organizers should do a better job informing attendees of the perks that come from booking with the group.