Articles tagged “rokt”

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Travel Booking

Q&A: Why E-Commerce Relevancy Is Key for Today’s Blended Travel Era

As blended travel comes of age, traditional segmentation is no longer effective. This year will require a major overhaul in e-commerce strategies to ensure the individualized needs and expectations of the blended traveler are addressed in a more relevant way throughout the customer journey.

Rokt + Skift | 1 year ago

Q&A: Why E-Commerce Relevancy Is Key for Today’s Blended Travel Era
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Travel Booking

Skift Global Forum Roundtable: The Future of Loyalty, Ancillaries, and Personalization

At an invite-only session from Skift Global Forum 2022, Holly Aresty, deputy chief commercial officer at Rokt, and Wouter Geerts, director of research at Skift, led a roundtable discussion about how changing customer expectations are reshaping ecommerce transactions and redefining the concept of brand loyalty.

Rokt + Skift | 2 years ago

Skift Global Forum Roundtable: The Future of Loyalty, Ancillaries, and Personalization
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Travel Booking

Why Travel Brands Should Rethink the Online Checkout Experience

As travel brands navigate a new frontier of customer expectations, they must start by rethinking their online checkout journeys. Decluttering the e-commerce experience can create a more focused merchandising strategy that drives ancillary revenue and deepens customer loyalty.

Rokt + Skift | 2 years ago

Why Travel Brands Should Rethink the Online Checkout Experience
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Travel Booking

3 Insights for Travel Brands to Unlock More Value From Every Transaction

Optimizing the guest experience doesn’t start when a customer arrives at the boarding gate or checks into a hotel room. It’s time for travel brands to focus on uncovering opportunities earlier in the journey: the online checkout process.

Rokt + Skift | 2 years ago

3 Insights for Travel Brands to Unlock More Value From Every Transaction