Articles tagged “permanxiety”

Free Read

Travel Booking

Q&A: Why E-Commerce Relevancy Is Key for Today’s Blended Travel Era

As blended travel comes of age, traditional segmentation is no longer effective. This year will require a major overhaul in e-commerce strategies to ensure the individualized needs and expectations of the blended traveler are addressed in a more relevant way throughout the customer journey.

Q&A: Why E-Commerce Relevancy Is Key for Today’s Blended Travel Era

Tourism

How to Grow Tourism in a Polarized World

The travel industry still has critical issues to tackle on its quest to boost tourism numbers coming outside out of the pandemic. Watch global tourism reporter Dawit Habtemariam explain in this Skift Megatrends video what those challenges are.

How to Grow Tourism in a Polarized World

Tourism

Travelers Learn to Live With Permanxiety

Skift coined the term "permanxiety" in 2017 to describe how social, political, and climate turmoil is coloring consumer expectations, including for travel. Permanxiety has only been compounded since on the heels of war and a pandemic. Travel companies need to make sure newly upbeat services and messages aren't out of sync with the gloomy mood music in many travelers' heads.

Travelers Learn to Live With Permanxiety

Luxury

Wellness Arrives at the Airport Terminal

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

Wellness Arrives at the Airport Terminal

Airlines

Airplane Crashes, Boeing and the Age of Permanxiety

While plane crashes are rare, travelers worry about them to an extreme extent. Boeing needs to be transparent about how it has failed the traveling public and reassure travelers this will never happen again.

Luxury

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

A brand like Hims (and now Hers), which makes it easier to gain access to health and wellness at a lower cost, all while touting smart design, knows what it’s doing. And it will probably see the revenue to prove it.

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

Luxury

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

People are feeling frazzled these days, whether they're exhausted from constant connection (thanks technology!) or anxious about where the world is headed –– or both. Companies are picking up on this and marketing products and experiences accordingly.

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

Hotels

The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

Even consumers who embrace technology may worry that companies are exploiting them through so-called personalization. Hoteliers need to balance digital ingenuity with a human touch.

The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

Online Travel

The Coming Tech Backlash and What It Means for Travel

While the larger world is asking questions and turning on Silicon Valley, and the tools and culture it spawned, it is time for everyone — including us in travel — to pause to account for the society we are creating. The tech and social media backlash happening right now is a test for us in travel, as well.

The Coming Tech Backlash and What It Means for Travel

Hotels

Alternative Accommodations Address Travelers’ Fears in an Age of Permanxiety

Professionalizing the homesharing experience is helping to alleviate travelers’ concerns and anxieties about staying in a stranger’s house. But there's always room for improvement.

Alternative Accommodations Address Travelers’ Fears in an Age of Permanxiety