Articles tagged “revel”

Revel is at last executing a marketing strategy that speaks to Atlantic City’s primary visitors, who come for gaming and entertainment, rather than relying on New York weekenders to fill rooms.

Despite Revel’s bankruptcy declaration last week, the AC resort, a new marketing campaign, and gubernatorial initiatives contributed to a significant uptick in visitor spending in 2012.

Atlantic City's own crumbling fortunes can't be divorced from its glitzy gambling business and boardwalk businesses, and Revel is just the highest profile symptom of the deeper issues that lie below the surface.

Revel tried to make Atlantic City classy -- a tough act. The realization that success rests on gaming and entertainment and not New York's cool crowd may fix its previous marketing missteps.

Atlantic City can't get a break from its sordid past, and current woes. Revel was way too ambitious, tried to do too much, too soon.