Accor's board said on Tuesday the company wants to simplify its organizational structure to create two business units. The move, which raises questions about possible divestitures, has been sent to…
Does the reorganization and leadership shuffle make Expedia Group a proverbial lean, mean fighting machine to better compete? As with all these things, it will all depend on the execution.
There will be a reckoning and perhaps a reordering of the competitive landscape once the coronavirus crisis fades. Meanwhile, companies such as Expedia Group know they need to have extreme focus to dig out of the mess.
Whether building tours and activities or vacation rentals, acquiring companies soon find out that this stuff isn't as easy as it looked. From confidential internal documents obtained by Skift, it's clear Booking.com found out that scaling experiences on its own wouldn't be a cakewalk, and it's turning to Musement to kick off a preferred partnership strategy instead.
Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor's heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, to keep the insurgents at bay.