Google deserves to get paid for advertising services rendered. The company could have used the coronavirus crisis to engender some much-needed goodwill among its legions of advertisers, with a degree of flexibility during the months the music died. Opportunity lost.
Booking Holdings may be calculating that partner memories aren't exceedingly long. On the other hand, with additional layoffs a possibility at flagship brand Booking.com, the parent company has its own problems to deal with.
Airbnb would have been eviscerated had it focused on a relief package for hosts that was primarily marketing credits. Expedia's recovery plan for partners isn't philanthropy, but although the company will likely take a revenue hit, it will benefit from increased partner engagement as the travel industry bounces back.
Airbnb initially made a pro-guest decision on refunds, but it now realizes its policy and its outreach to hosts was clumsy and unsatisfactory. Hosts still won't be pleased, but the optics and financials aren't as bad as before.