During 2023, Radisson Hotel Group in India took some major decisions, such as bringing the Radisson Collection brand to the country. As part of its strategic expansion, it is now looking at tier 2 and 3 markets.
Soneva resorts Chief Executive Officer Sonu Shivdasani's comment is a testament to the fact that tourism industry has taken a hit following India-Maldives diplomatic dispute.
Radisson is getting aggressive in South-east Asia, being flexible with its hotel operating models. In Asia Pacific, excluding China, the chain has made its biggest impact this year in India where it signed the most number of hotels.
While 'cleanliness is next to godliness' may not consistently reflect India's outlook, the nation is recognizing its importance to attract both domestic and international tourists. Initiatives such as the rating framework hold significant value in evaluating and enhancing the cleanliness standards of tourism establishments.
Bringing cricket superfans into the picture as "quality assurance ambassadors" makes total sense because these die-hard sports enthusiasts are the ones who'll be hitting the road to catch their favorite matches. It's like MakeMyTrip saying, "Let's cater to the people who are at the heart of the action."