Articles tagged “publicis sapient”

With generative AI's ability to understand human language, Marriott and Publicis Sapient were able to explore the idea of connecting the dots for a curious traveler’s mind for the first time.

As the world begins to recover from the pandemic’s effects and luxury travel evolves, there’s an opportunity to build new destinations from the ground up that implement cutting-edge technologies to usher in smart tourism and create bespoke experiences from day one.

Covid-19 has redefined how many consumers think about travel, which has given rise to new opportunities for the industry. Amidst a flood of short-term local and domestic demand, travel brands will have to navigate long-term changes to how they operate.

There’s one thing we know for sure: Travel will be back in 2021. But it won’t look the same. For travel brands, actionable data from hyper-targeted customer listening will be the key to regain and earn trust, win market share, and ultimately succeed in a post-Covid world.

The Covid-19 pandemic has altered nearly every aspect of the travel business as new habits, concerns, and demands become top of mind for consumers. Travel and hospitality companies should be paying close attention to these shifts to stay relevant and maintain trust in today’s challenging environment.

Airlines clearly have a lot on their plates at the moment, but putting a renewed focus on sustainability could serve as a rare bit of positivity for the industry.

It’s uncertain what the future holds for the travel industry. But there are some actions that companies can put into place now to prepare for the months and years ahead in a post-COVID-19 world.