Articles tagged “property managers”

The online juggernaut isn't satisfied with dominating urban markets. Airbnb wants to take the beaches and the mountains, too, in the battle for short-term rental bookings. So the company is becoming savvier in how it approaches local property managers.

We've seen this playbook before. Google isn't making much money off its vacation rental business, and doesn't need to sweat it. With its domination of search, Google will take its time, build its global property numbers, and test what works. Competitors know what's coming.

As external capital pours into the vacation rental sector, it makes sense that some property management companies believe they need to merge to thrive. It's also notable that Marriott has already begun working with some of Altido's properties for its new homesharing effort.

Vacasa, Evolve, and other startups have stormed the U.S. vacation rental market by offering tech-savvy property management services. The business model is now about to sweep Europe, too.

Venture capital has awoken in a big way to the potential of vacation rental property managers.

RedAwning's acquisition of Leavetown suggests that marketing and distribution technology built separately for rentals and hotels may one day blend into all-purpose software for all types of lodging.

Vacation rentals are grappling with how to meet and exceed guest expectations across a fragmented market. As the industry grows, this challenge only gets tougher. A new generation of fast-evolving technologies could be part of the solution.

This makes perfect, if long overdue, business sense for Airbnb. But can Airbnb really make sure these tools won’t be abused by commercial operators running illegal hotel businesses in cities like San Francisco or New York?