There will clearly be more pruning to come as Expedia Group expands its One Key loyalty program to Europe, and takes hard looks at its brands and operations in countries around the world.
No one ever said revamping the nuts, bolts and servers of a sprawling Expedia Group would be easy. How 2024 plays out will say a lot about whether all that toil was worth it.
Hotels aren't doing enough to keep their wholesale rates off of smaller retail travel sites. That is damaging to Expedia's effort to gather the best prices online.
Expedia Group CEO Peter Kern didn't just delve into the past during his appearance at Skift Global Forum — he touched on its AI-powered future as well as its international expansion plans.