Articles tagged “PCMA”

More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.

Conference sessions that incorporate a second screen experience not only benefit the user, but the next generation qualitative analytics are now helping event organizers improve content strategy.

The upcoming PCMA Convening Leaders conference in Vancouver brings top convention planners together with industry educators, who could potentially incorporate more insight from today's most innovative meetings and events.

There's a huge gap today in the meetings industry between ideation and implementation when it comes to next generation meeting design and event technology.