Articles tagged “parks”

Universal Orlando is building a fourth complex in Florida, with a "celestial" park as its hub. But it remains to be seen if visitors believe the $1 billion Epic Universe theme park can outshine the magic of the company's larger rival, Disney.

Roaming the vast Nara Park grounds in the city of Nara, Japan are sacred wild deer, who approach visitors and eat out of their hands as if in a storybook.…

Disney is investing billions, but it won't be in regional theme parks.

The company is starting off its 100th anniversary by cutting more than $5 billion in costs, and by laying off 4 percent of its global workforce. Seems like the company is more in survival mode than creativity mode. As Disney goes through the turmoil, the steady growth at theme parks will come into even greater focus.

Indonesia is taking a more locals-first and sustainable approach to tourism. Implementing that approach will be sabotaged if the government doesn't absorb input from local industry stakeholders.

Social media and all the bells and whistles of digital age marketing can do wonders for parks and destinations, but sometimes old-fashioned word-of-mouth works just as well. And like anything, holding events at your park always brings increased awareness of what you have to offer.

Bloomberg is planning to take the lessons learned from significantly changing New York City's physical landscape over the past 12 years to other cities in the U.S. and abroad. This means other cities might look more like the NYC of today than the city itself after a term under new leadership.

The project's success will likely hinge on whether the developers lean more towards family fun or instead take a more reverent and calm approach to the subject. Dubai could certainly use a quiet garden more than another crazy building or ride.

Besides BrandUSA's mandate to get more international visitors, the country needs a better internal marketing effort to attract younger visitors to America's natural wonders.

For smaller U.S. parks, connecting the place with a powerful narrative can be the difference between healthy attendance and negligence.