Answers about the future look of boutiques might be seen in a new crop of hyper-specialized properties that map design to hyper-specific interests and communities.
Tourism Montreal is sharing great meetings-specific digital content, which is inspiring other destinations like Palm Springs to do the same. In the hospitality sector, Hilton Hotels is the leader of meetings content with its Connect+ platform.
We've been saying for years that content is how you engage Millennials, and that applies to meeting planners and attendees as well. Visit Greater Palm Springs especially focuses on attendees to compel them to advocate on behalf of the destination.
For the last decade Palm Springs has been trying to change the perception that it's a destination for the Bob Hope set. Will Vegas-like pool parties finally do the trick?