Articles tagged “online travel newsletter”

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.

New CEO Matt Goldberg needs to do many things to straighten out Tripadvisor, starting by bringing a laser focus to the company’s strategy.

Tripadvisor likely had a difficult time to fill this role. Several potential candidates begged off. This will be a heavy lift as the team tries to figure out the best future options.

It looks like the nonstop ads on TV and YouTube achieved something. But Vrbo risks being a victim of its own successful marketing. It's scrambling to add more vacation rental inventory in some places.

Travel is roaring back. And with the return of business also comes with it an old set of challenges. “What’s our Google strategy” is once again a key question that every travel executive needs to be asking.

Good morning from Skift. It's Thursday, April 25, in New York City. Here's what you need to know about the business of travel today.

Despite challenges caused by the war in Ukraine, Europe's tourism recovery is expected to continue this summer and Expedia for Business is poised to take advantage of the surge in demand. In this video, its president Ariane Gorin explains why she's bullish about this summer and provides information about future plans.

If you think Dara Khosrowshahi is going to toggle a switch and turn Uber into the next Expedia or Booking, then consider the years-long effort Booking Holdings is putting into building "the connected trip." Who's going to plan a vacation and start with a rideshare app?

Booking.com is on track for a strong summer, but Carlo Olejniczak acknowledges his company faces fierce competition from rivals such as Airbnb. He explains his company's strategy in areas such as short-term rentals in the video.

The future of selling flights won't look exactly like this. But Ricardo Pilon's ideas are helpfully provocative and may help the industry innovate.