Airbnb Widened Marketing Edge Against Rivals in 2022
Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.
Dennis' Online Travel Briefing
Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal brings readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.
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Expedia’s Vrbo Plays Its Hand in the Shadow of Airbnb
How would Expedia and its Vrbo unit compete in short-term rentals against a juggernaut like Airbnb? Set realistic expectations and play to your strengths.
Expedia’s 3 Core Brands, Explained
Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.
Online Travel Companies Make a Bundle Investing Customer Cash
The major thing new in online travel companies holding onto customer cash and investing it is that interest rates are a lot higher, and they are taking advantage. The rich get richer.
Google Leveraged User Data to Dominate Online Advertising: Lawsuit
Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.
Booking.com Alums and Other Online Travel Vets Team Up to Disrupt Cruise Bookings
Turning a large proportion of cruise bookings from offline travel agents into online instant bookings would be a big ask. Many of Cruisebound's backers don't need the money, but they will have to prove themselves again nonetheless.
Booking Holdings Business Model Was Slowing Things Down Pre-Covid
Payments, flights and short-term rentals are paying off so far for Booking as part of its connected trip strategy. That's true even if there are doubts about travelers wanting to book their entire trip on one platform.
Airbnb Debuts Total Prices Before Taxes With Plan to Make It Default View
Airbnb's pricing changes will likely have a ripple effect, prompting some hosts to reduce cleaning fees and property management websites to switch to showing total prices.
Despegar More Upbeat on Latin America Economic Climate Than in U.S. and Europe
Latin American economies frequently seem to be in shambles, but there are positive developments on the inflation front as far as Despegar is concerned.
Uber’s New Viator Partnership Highlights Increased Fragmentation in Online Travel
The online travel duopoly is dead — if it ever existed. New travel brands from sectors like banks and rideshare services are running amok.