A predicted dip in group bookings is making hotels more aggressive on bookings, with future uncertainty compounded by coronavirus and the 2020 election.
Longtime leader and co-founder Deep Kalra will remain critical at the company in a newly created role of executive chairman. The change in job titles is a reward for co-founder Rajesh Magow's years of work leading the India business. Both executives have pushed hard on a subscription model, one of Skift's Megatrends for 2020.
Online booking sites still treat potential customers with disdain using manipulative marketing tactics. As airlines and hotel chains have adopted these methods, it calls into question what a world without them would really look like. Google offers a hint.
Online travel companies have faced intense regulatory scrutiny almost since the first days of internet bookings. But "you've got mail" these days is less likely to be a cheery email notification than a demand for court appearances and audits.
At a stroke, Despegar will boost its annual revenue by about 25 percent. Acquiring Best Day Travel Group, one of the largest travel agencies in Mexico, will also solidify its set of products, including in the promising business-to-business segment.
With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn't dead after all.
Despegar doesn't follow the same playbook as the global online travel players. Charting its own path has worked for the Latin American agency. Expect Despegar to make a strategic acquisition this year to support its heady plans for growth.
Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence of new platforms, skew the TV budgets.
Airbnb overtook Expedia in room nights booked in the first quarter of 2019, but questions loom for 2020. Will Airbnb lose its focus as it vows to go public and become a broader online travel agency? Will Expedia, which seems lost in terms of creating a revised strategy, find its way? So many headlines to come.