Articles tagged “nordic choice”

Strawberry's two new brands are a mirror of modern Nordic society: sustainability-minded, design-conscious, and determined to address a loneliness crisis by encouraging guests to socialize.

Nordic Choice Hotels has rebranded to Strawberry as it tries to break free of just being a franchisor of Choice Hotels. CEO Torgeir Silseth is striving to find a whitespace for the private company amid the global giants.

In Skift's top stories this week, Choice Hotels buys Radisson Hotel Group Americas, India's most famous landmark faces a murky future, and rising prices drive U.S. consumers to alter their summer travel plans.

How Nordic Choice recently handled a ransomware attack, sold a hotel tech subsidiary, and kept employees engaged while opening 16 hotels makes it an interesting tech example for other hotels.