Articles tagged “nordic choice”

Hotels

Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case

Nordic Choice Hotels has rebranded to Strawberry as it tries to break free of just being a franchisor of Choice Hotels. CEO Torgeir Silseth is striving to find a whitespace for the private company amid the global giants.

Sean O'Neill | 9 months ago

Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case

Hotels

Choice Hotels’ Play for Radisson Americas and Other Top Stories This Week

In Skift's top stories this week, Choice Hotels buys Radisson Hotel Group Americas, India's most famous landmark faces a murky future, and rising prices drive U.S. consumers to alter their summer travel plans.

Rashaad Jorden | 2 years ago

Choice Hotels’ Play for Radisson Americas and Other Top Stories This Week

Travel Technology

Nordic Choice Embraces Hotel Tech Reset

How Nordic Choice recently handled a ransomware attack, sold a hotel tech subsidiary, and kept employees engaged while opening 16 hotels makes it an interesting tech example for other hotels.

Sean O'Neill | 2 years ago

Nordic Choice Embraces Hotel Tech Reset