Articles tagged “nobu”

Nobu, the posh restaurant chain, is expanding its luxury hotel brand. The secret sauce? Sky-high revenue from their in-house restaurants, Robert De Niro's star power, and a culture that keeps top talent sticking around, says top exec Trevor Horwell.

It certainly helps to have your hotels named after a wildly successful global restaurant chain, but making sure people don't only think of your brand as a place to eat can be a challenge.

Despite the brand’s fierce following and strong backing from investors like Robert DeNiro, the step from restaurant to hotel is a doozy.

Although it seems like Nobu's heyday was a decade ago, the brand still has strong backing from investors like Robert DeNiro who've shown they know how to run a high-end hotel.