Articles tagged “new mexico”

Today’s edition of Skift’s daily podcast looks at Ace Group’s sale, a new kind of Olympics tourism, and New Mexico’s decade-long tourism campaign.

Despite the criticism, New Mexico True has become a trusted brand that captures the destination’s nuanced, complicated history and gives the campaign space to grow and evolve with new stories year after year.

Destination marketing organizations faced the ultimate agility test during the pandemic, with funding sources tied to hotel taxes stripped. It is a wake-up call to diversify finances and strategy to have some level of resilience for the next crisis.

Bourdain's insights on the relationship between food, culture, and politics hit close to home for many viewers Sunday. It's his ability to observe a destination with the same degree of truth and humor in Israel as in the U.S. that makes Parts Unknown such a rarity.

Smart idea, and hopefully beyond print and online maps, the state will make them available in a mobile app for ease of use during travel.

The tours serve as much as a tribute to the artist as to the unique New Mexican landscape that inspired so much of her work.

If this is managed well and includes follow-through funding is needed and guidance on how to spend it smartly especially in digital, then this could be well worth it.

TV-inspired tourism is on the rise, as is the marketing push for it, and Breaking Bad has all the ingredients to drive it.