Nevada wants people to know that it has more than casinos and entertainment attractions like The Sphere. The state is investing in tourism that supports its local communities outside of Las Vegas.
Las Vegas has made rapid recovery from the pandemic, but casinos are far from the only attraction that's boosted the city's rebound. Here's a look at what else Las Vegas is showcasing to attract visitors.
A new state-wide program predicts six community projects across rural Nevada will tap into the emerging blended travel market, and that convention delegates will welcome a break from the Strip's bright lights.
The city is in tune with the pandemic protocol: after the tourists, next come the business travelers. Las Vegas is edging towards recovery, but Delta variant concerns may spoil the party yet.
Every change in state/nation branding comes with criticism these days, especially amplified by social media feedback loop. Nevada's new branding, generalizations as all such things are, will have the initial period of tumult, and then everyone will forget.
This is the first we've seen of a tourism board getting truly digital savvy in its marketing efforts in an attempt to take its message mainstream, and could be the first in a new tourism ad trend.
Burson-Marsteller is able to sell the most challenging destinations, so it shouldn't be too tough to continue selling people on the promise that Vegas is going to get them a little closer to their dreams.