Progress has been made on environmental reporting by hotel companies, but major blind spots remain. The asset-light model being pursued by most large hotel companies jars with the need for greater oversight by head office to really track and improve emissions.
Starwood Capital has bet on two trends with SH Hotels. It seems likely that the rich will get richer, boosting demand for luxury hotels. It also seems likely climate change will worsen, increasing the demand for sustainability.
Aviation is becoming a target for policymakers and climate emergency activists. Leaders from Delta, Air France-KLM, and McKinsey have highlighted some heartening ways to address the carbon reduction challenge.
The rise of Airbnb has revealed consumer preferences to be more flexible than previously assumed. Independent hotel company Room2 is responding in the UK by innovating in brand standards. It has signed $110 million in new net-zero hotels.
Even as surveys say people are willing to pay more to travel sustainably, businesses may have to wait for some time to see that translate into reality. Until then, be prepared to answer every sustainability-related question that guests may have.
In this video from Skift Global Forum 2022, Jeff Nieman, senior vice president, operations initiatives, Hertz Corporation, and Danielle Bozarth, senior partner, McKinsey & Company, discuss sustainability insights with Skift Research as the travel industry forges a path to net-zero carbon emissions.
There is a lot of talk, and a lot of good intentions. Despite this, many travel companies are struggling to put net zero targets into practice. A new report by Skift Research, in partnership with McKinsey & Co., provides four strategies for travel companies to put words into actions.