Articles tagged “ncaa”

Today’s edition of Skift’s daily podcast looks at JetBlue’s coming regulatory fight, Graduate Hotels’ sports play, and Inspirato’s earnings.

Travel companies and destinations need to do extensive research and pay attention to more than the biggest sports — football and men's basketball — to find the right athletes who will be worthy returns on the promotional investments.

They say college football is like a religion. Its worshippers are creating a whole new category of tourism across the country during the fall.

There needs to be just the right mix of events and hotels and city layout to make a big sporting event turn into a big success. Look to cities like New Orleans and Indianapolis for examples of games done right.