Articles tagged “mymagic”

How Walt Disney World’s Billion Dollar MyMagic Bands Work

How Walt Disney World’s Billion Dollar MyMagic Bands Work

Jason Garcia, The Orlando Sentinel

Disney knows that it's guests don't hesitate to spend big at its parks and also like perks. If the new tech makes both of these things easier for everyone it will likely succeed.

6 years ago

Disney’s $1 Billion Wristband Project is Most Expensive in Theme Park History

Disney’s $1 Billion Wristband Project is Most Expensive in Theme Park History

Jason Garcia, Orlando Sentinel

Some people say that MyMagic will take all the spontaneity out of visiting Disney with all of the pre-planning involved, but Disney is smart to introduce some smart tech to take some of the sting out of wasting time in endless lines.

6 years ago

Disney loves this theme: Wristbands increase visitor spending at park

Chistopher Palmeri, Bloomberg

This is totally Goofy but park visitors in Orlando are apparently enjoyed Disney's new electronic wristbands in a test, and are spending more in the process.

6 years ago

Disney’s $1 billion gamble on its MyMagic payment bracelet

Disney’s $1 billion gamble on its MyMagic payment bracelet

Matt Phillips, Quartz

Cruise lines and Disney know that a card linked to your credit card makes spending easier. But a bracelet you don't even have to whip out? Even easier than that.

6 years ago

After spending $1 billion on wireless tickets Disney lobbies to change Florida laws

After spending $1 billion on wireless tickets Disney lobbies to change Florida laws

Jason Garcia, Orlando Sentinel

Disney's influence in Florida legislature is at display with this new bill, but deeper scrutiny is needed as consumer advocates are asking.

7 years ago

Walt Disney World turns the iPod touch into a mobile ticket turnstile

Walt Disney World turns the iPod touch into a mobile ticket turnstile

Disney's deep relationship with Apple makes this pilot a no-brainer.

7 years ago

Disney CEO Iger throws hissy fit over Congressman’s theme park privacy concerns

Disney CEO Iger throws hissy fit over Congressman’s theme park privacy concerns

Uncharacteristically un-Disney-like response from Iger on the privacy concerns, the Congressman's letter was reasonable and was only raising questions in a routine way as any concerned lawmaker should. Strange; It just makes you more suspicious.

7 years ago

Privacy concerns over new Disney theme park payment bracelets

Privacy concerns over new Disney theme park payment bracelets

Rep Ed Markey is the author of Children's Online Privacy Protection Act, and his questions on Disney's new pass aimed at children are valid ones, if only to understand if Disney has properly thought this through and has the protections in place.

7 years ago

The new Disney bracelets that will make visiting and spending money at parks much easier

Disney is excellent at many things, and getting people to feel special while spending lots of money is one of them. Like everything else Disney does, this effort will be closely watched by everyone from theme park rivals to credit card companies.

7 years ago