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Articles tagged “music”

Tourism

Meet the Springsteen Fans Who Created Tours That Bring the Star’s Legend to Life

While celebrity tourism isn't new, these two guides have certainly carved out a unique niche in covering Springsteen's origins at the Jersey Shore. Small and genuine experiences like the tours they offer may outperform generic, mass-market offerings during the travel sector's recovery.

Meet the Springsteen Fans Who Created Tours That Bring the Star’s Legend to Life

Hotels

How to Get Music Right in Luxury Lifestyle Hotels

Music is getting better at hotels. What was once piped through in muted tones has now moved front and center. The strongest hospitality companies are investing in experiences in an effort to map from the soul of a brand and capture its signature sound. And, as Sister City has shown with its Björk collaboration, hotel music can become high-concept performance.

How to Get Music Right in Luxury Lifestyle Hotels

SkiftX

New York City Taps Taylor Swift As Its Global Welcome Ambassador

NYC & Company is smart to attach the city's brand to the global "it girl;" however, Taylor appeals to a very specific kind of audience that could in some ways limit the influence of the new global campaign.

New York City Taps Taylor Swift As Its Global Welcome Ambassador

SkiftX

Music Tourism Brings $3.5 Billion In Revenues To UK Every Year

With digital music destroying other parts of the music economy, live music is thriving and tourism as part of it cannot be underestimated as these numbers from UK show.

Music Tourism Brings $3.5 Billion In Revenues To UK Every Year

Hotels

New Hampshire resurrects earliest form of hotel promotion: Sheet music

Hotels’ in-house bands and take-home sheet music have been replaced with iPod docks and Instagram updates, highlighting the ever-evolving impact technology has marketing and hospitality as a whole.

Media and PR

First look at Psy’s tourism ads for South Korea

South Korea’s previous tourism ads starred young K-Pop stars that attracted a primarily Asian market, but its newest campaign led by the international star and airing on global TV networks is expected to draw a broader base of visitors.

First look at Psy’s tourism ads for South Korea

Airlines

Musicians finally get a travel reprieve with new goverment rules

Musicians had been ensnared in rules, designed to cut down on illegal logging, that were nearly impossible to comply with.

Musicians finally get a travel reprieve with new goverment rules

Cruises

Royal Caribbean and TUI drum up cruise interest with heavy metal voyage

Themed cruises continue to fill cabins faster than the average voyage, making them a key tactic in drumming up market interest and attracting new cruise customers in Europe.

Royal Caribbean and TUI drum up cruise interest with heavy metal voyage

Media and PR

Psy makes a tourism ad for South Korea: Gangnam Style and beyond

"Gangnam Style" was already an unofficial Korean tourism vehicle, so why not make it official? Tune in next month for the video clip.

Psy makes a tourism ad for South Korea: Gangnam Style and beyond

Tourism

What Mississippi can teach Alabama about using blues to boost tourism

Destinations have to work what they have in order to stake a claim in the competition for tourism, and even a small rural town can transform itself into a southern music hub with the right amount of branding.