While many destinations are upping their sustainability game, a few are actually actively promoting it as a way to attract higher-end visitors. Monaco and Slovenia are trying to prove that selling green will positively color tourism perceptions ... and revenues.
Monte Carlo might be known for its traditional luxury offering, but a deeper look shows a hospitality group that's keenly aware of its positioning, the changing market and how it must adapt to ensure a spot of the ultra-wealthy's jet set itineraries.
Luxury travel is evolving beyond its traditional parameters, and luxe travel brands are meeting these needs by developing more nuanced options for immersive destination experiences so consumers can customize their entire travel journey.
American companies are now traveling to Europe in numbers approaching pre-4Q 2008 levels, but the focus is more on value, emerging destinations, and the next-generation business traveler.