Articles tagged “momondo”

Burge's death leaves a void for those who worked with him in online travel and at startups he invested in. His more recent support of artists and other creators left a cultural legacy in the UK.

Nothing ventured, nothing gained. Kayak won't be opening any new hotels near you, but still hopes to make a go of building a hotel tech business. That, too, could be a big challenge.

Kayak isn't as muscular today in metasearch, as some would have forecast years ago, given the impact of Google. But Kayak hasn't folded, either.

Google made it easier to find train routes and booking options in Europe. Like it did for flights, hotels, vacation rentals, and things to do, the new feature improves Google's standing in the rail sector.

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

Well, well, well ... if Booking Holdings is cutting brand marketing spending, what does it mean for the Momondo name going forward?

Priceline's acquisition of Momondo strengthens Kayak in regions where it had less market share, including the UK, Nordics, and Russia. Keeping Momondo out of the hands of a rival, or a potential one, also protects the Kayak brand and Priceline as a whole.

You can't blame the Priceline Group and Kayak for cutting costs and axing employees because they are part of a public company and their role is to make money for shareholders. Still, Kayak should do as much as possible to ease the transition for the people who built the Cheapflights and Momondo brands.

If you think metasearch revolutionized the act of shopping for travel, wait until these sites truly harness all the data out there.

The Momondo Group knows it has to spend big to catch up with the competition. Its growth caught the attention of the Priceline Group, which will be hoping the acquisition, if approved by regulators, will help boost its European metasearch operation.