Articles tagged “metaverse”

When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.

All-digital experiences are a pandemic legacy, and the financial services sector is seeing a lot of value in the extra dimension that virtual reality can bring to conferences, training and education. Business meetings aren’t that far away.

In Skift's top stories this week, luxury hospitality fails to live up to its longtime grandeur, corporate travel thrives in the first quarter, and Expedia Group appoints a Google executive to plot its advertising strategy.

What's getting called the metaverse today is a joke. But marketers are right to run tests. The key thing to learn is how people will express their identities and status via avatars in virtual games. Future branding depends on that knowledge.

More and more crypto funds are promising investors the chance to carve out territory in the metaverse, with some marketing futuristic VR event platforms. Are they really the deal of a lifetime, or are they scams?

Metaverse events allow attendees to meet online in an embodied, 3D form. Can event organizers fall back on tried and tested face-to-face networking models in this brave new world? For now, new technologies will have to be met with novel approaches.

The idea of transporting attendees to a metaverse venue may be exciting, but event organizers need to think carefully about how attendees move through virtual reality. A 31 percent spike in virtual reality-related insurance claims shows the risk of accidents is real.

Why 2022 could be a bumper year for company-sponsored working holidays that fend off pandemic-induced exhaustion.

The metaverse opens up a world of possibilities and opportunities for event professionals. But what are the downsides of the metaverse, and how can we protect ourselves and our attendees?