Articles tagged “meetings and events”

Corporate leaders and university faculty need to collaborate more to develop meetings industry research that supplies meeting planners with a more comprehensive understanding of event technology and business event strategy.

As digital technology replaces the need for some types of traditional in-person meetings, Smart Meeting Management technology is bringing back the relevancy of in-person meetings and making them more engaging and measurably profitable.

St. Louis is fortunate to have one of the more advanced startup communities of any third tier city in America, and it's leveraging that aggressively through the Murmuration Festival to reposition itself as a forward thinking destination for meetings and events.

Guam presents an interesting option for Asia-Pacific conferences because it's a tropical island with mature tourism infrastructure and decent airlift, but there's a lot of work to do to show American meeting planners and attendees that the long flight is worth it. It's easy to say you want to be Hawaii, and another to actually be it.

Event planners and marketers need to combine forces more aggressively to co-create large meetings and conferences, because the next generation of interdisciplinary event design and experiential marketing is far too complex for planners to navigate on their own anymore.

Demand for conference space in London is always high, but price considerations usually tend to dampen some of that excitement. With a 15 percent drop against the U.S. dollar though, suddenly post-Brexit London seems like a bargain, relatively speaking.

There is so much fatigue around the Millennial conversation in the meetings industry, and whether they want to attend live business events. Acknowledging that will help shift the industry conversation toward collective, multi-generational action around meeting strategy and business outcomes, versus who's good on Instagram.

All travelers can already access more than 2,200 TED Talks online. Marriott and TED will need to differentiate the content enough to make it compelling for guests and loyalty members to want to tap into, as well as market it effectively.

The future of conferences and live events places a priority on bringing together thought leaders and influencers from more diverse segments, because creative audiences today want a mashup of tech, arts, and educational experiences.

A lot of hotel groups are providing healthy food options for their meeting groups, but attendees are still dozing off in the afternoon. So Hilton is pairing its meals with fitness and team-building experiences to try and inject greater energy and focus into meeting sessions. More research needs to be done on this.