Travelers are demanding complimentary Wi-Fi everywhere they go and hotels and airports are responding in hopes of drawing customers away from their competitors.
The social road trip, launched alongside a traditional media campaign, is a clever and more interactive way to engage guests and attract new customers drawn in by properties they didn't previously connect with Loews.
Boutiques and boutique chains are the big growth sectors in the hotel industry and Loews has enough cash on balace sheet to bulk up in the sector quickly