Articles tagged “locals”

Tourism

Hawaii Tourism's Future Will Have Much Less Marketing

On Thursday, the Hawaii Tourism Authority was officially excluded from the state budget and now has to request funds from the state’s budgeting and finance department. The governor and legislature…
Tourism

The Remaking of Tourism in 5 U.S. Cities

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.
Tourism

5 Ways Destinations Can Harness the Power of Localhood Stories

In an age of ever-shrinking attention spans, destination marketing organizations (DMOs) need to rethink their engagement tactics. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares how visual stories can uniquely enable destination storytelling and drive meaningful results.
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Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.
Tourism

Communities Are No Longer Spectators in Tourism's Future

How can the tourism industry strengthen its relationship with communities? Simple: it needs to embrace the fact that it's the communities who invite stakeholders in, and who give them a seat at the table, not the other way around.
Tourism

Tourists Vs. Locals in New York City: Who Goes Where

New York City tourism trends are a mirror to what's happening in most other major cities. Foursquare data show that tourists and locals still stick to predictable paths, with tourists gravitating to top attractions around Midtown and Lower Manhattan. Every city is different and tourism has increased to outer boroughs but those probably still aren't top of mind for many travelers.