Articles tagged “lifestyle hotels”

Can Lifestyle Hotels Keep the Growth Streak Going?

Lifestyle hotels have become a popular place to unwind for many travelers, and hotel executives are determined to keep the coolness factors that made them an attraction. But growing pains remain, even when the pandemic goes away.

Marriott’s Mission: Make W Hotels Cool Again

W Hotels were once the hottest hangouts in town but two decades after its creation, it has been overshadowed by its younger competitors. Marriott inherited the W Hotel brand when it bought Starwood in 2016. Now it's up to Marriott to make the W brand shine again.