Articles tagged “lifestyle branding”

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New Skift Report: The Transformative Role of Design in Hospitality

New Skift Report: The Transformative Role of Design in Hospitality

Accor Group + Skift

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

1 month ago

Hyatt Launches New Lifestyle Brand Division to Meet Growing Demand

Hyatt Launches New Lifestyle Brand Division to Meet Growing Demand

Danni Santana, Skift

Hyatt is not the first and will not be the last hotel company to launch a new lifestyle brand or division. You can take that to the bank. The sector's popularity is only matched by that of the homesharing market.

2 months ago

Can Hotel Companies Have Too Many Brands?

Can Hotel Companies Have Too Many Brands?

Deanna Ting, Skift

We'd pay good money just to see hospitality executives try to guess which hotel brands belong to which companies.

1 year ago

Jumeirah Hotels Is Launching a New Lifestyle Brand in Early 2018

Jumeirah Hotels Is Launching a New Lifestyle Brand in Early 2018

Deanna Ting, Skift

Brand proliferation continues, but we wonder: Will there be a point where there are simply just too many hotel brands out there? Or have we already reached it?

2 years ago

In the Battle of the Airline Lifestyle Brands, Etihad’s Style Is Expanding

In the Battle of the Airline Lifestyle Brands, Etihad’s Style Is Expanding

Marisa Garcia, Skift

The goal is to make airline lifestyle brands relatable, likable, insidery, and envy-inducing badges of honor. Fashion and other style elements are the type of brand associations which make that connection happen. Plus: Women make key travel decisions for themselves and their families.

3 years ago