Articles tagged “lifestyle branding”

Jumeirah Hotels Is Launching a New Lifestyle Brand in Early 2018

Jumeirah Hotels Is Launching a New Lifestyle Brand in Early 2018

Deanna Ting, Skift

Brand proliferation continues, but we wonder: Will there be a point where there are simply just too many hotel brands out there? Or have we already reached it?

3 months ago

In the Battle of the Airline Lifestyle Brands, Etihad’s Style Is Expanding

In the Battle of the Airline Lifestyle Brands, Etihad’s Style Is Expanding

Marisa Garcia, Skift

The goal is to make airline lifestyle brands relatable, likable, insidery, and envy-inducing badges of honor. Fashion and other style elements are the type of brand associations which make that connection happen. Plus: Women make key travel decisions for themselves and their families.

2 years ago