Articles tagged “lifestyle branding”

Hotels

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hotels

Sports Illustrated’s Game Plan for Resorts and Hotels

Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.

Sports Illustrated’s Game Plan for Resorts and Hotels

Hotels

Lifestyle Hotels Are Booming: This Week’s Top Stories

JLL has released an investor's guide to lifestyle hotels, a fast-growing category. Plus, other highlights from this week's news in hotel deals and development worldwide.

Lifestyle Hotels Are Booming: This Week’s Top Stories
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Hotels

Megatrends 2025: Pushing the Boundaries of Lifestyle for the New Era of Travel

Successful brands demonstrate high levels of resilience during economic and business cycles. With fewer barriers, limitations, and investments in brand-wide standardizations, lifestyle hospitality brands are able to pivot more quickly in the face of today’s challenges.

Megatrends 2025: Pushing the Boundaries of Lifestyle for the New Era of Travel
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Hotels

New Skift Report: The Transformative Role of Design in Hospitality

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

New Skift Report: The Transformative Role of Design in Hospitality

Hotels

Hyatt Launches New Lifestyle Brand Division to Meet Growing Demand

Hyatt is not the first and will not be the last hotel company to launch a new lifestyle brand or division. You can take that to the bank. The sector's popularity is only matched by that of the homesharing market.

Hyatt Launches New Lifestyle Brand Division to Meet Growing Demand

Hotels

Can Hotel Companies Have Too Many Brands?

We'd pay good money just to see hospitality executives try to guess which hotel brands belong to which companies.

Can Hotel Companies Have Too Many Brands?

Hotels

Jumeirah Hotels Is Launching a New Lifestyle Brand in Early 2018

Brand proliferation continues, but we wonder: Will there be a point where there are simply just too many hotel brands out there? Or have we already reached it?

Jumeirah Hotels Is Launching a New Lifestyle Brand in Early 2018

Airlines

In the Battle of the Airline Lifestyle Brands, Etihad’s Style Is Expanding

The goal is to make airline lifestyle brands relatable, likable, insidery, and envy-inducing badges of honor. Fashion and other style elements are the type of brand associations which make that connection happen. Plus: Women make key travel decisions for themselves and their families.

In the Battle of the Airline Lifestyle Brands, Etihad’s Style Is Expanding