Articles tagged “level”

IAG Is Serious About Growing Its Low-Cost, Long-Haul Airline

IAG Is Serious About Growing Its Low-Cost, Long-Haul Airline

Patrick Whyte, Skift

IAG's testing of the low-cost, long-haul market with a virtual airline seems to have paid off. Its success shows that the model is here to stay. We'll be keeping a close eye on how this affects the legacy carriers, including those in IAG's own brand stable.

3 weeks ago

New Long-Haul Budget Airline Level Targets Weakened Alitalia

New Long-Haul Budget Airline Level Targets Weakened Alitalia

Thomas Gualtieri and Benjamin Katz, Bloomberg

We're undecided about whether International Airlines Group will show resolve with Level to build a a long-haul, low-cost carrier over the long term. But in the meantime, it may pose a real challenge to struggling Alitalia.

6 months ago

Lufthansa Will Expand Its Eurowings Brand as Budget Carrier Fight Heats Up

Lufthansa Will Expand Its Eurowings Brand as Budget Carrier Fight Heats Up

Richard Weiss, Bloomberg

Reading between the lines, Lufthansa is saying its success in acquiring Brussels Airlines and Air Berlin and incorporating them into Eurowings means it may do additional takeovers and may compete with Wow and Norwegian on transatlantic routes.

8 months ago

5 Essential Questions About IAG’s New Transatlantic Low-Cost Airline

5 Essential Questions About IAG’s New Transatlantic Low-Cost Airline

Brian Sumers, Skift

Is Level a legitimate attempt by International Airlines Group to build a long-haul, low-cost carrier? Or is it a "fighting brand" designed to make Norwegian Air's expansion more challenging? Time will tell.

8 months ago

British Airways Parent Reveals Its Long-Haul, Low-Cost Carrier Level

British Airways Parent Reveals Its Long-Haul, Low-Cost Carrier Level

Patrick Whyte, Skift

It's been a quick turnaround for IAG, which only announced plans for a low-cost, long-haul airline in December. The legacy carriers have clearly been spooked by Norwegian's initiatives and are now working to compete in this new landscape.

8 months ago