There may not be a "one size fits all" model for all hotel properties, but our latest research report highlights key items for hotel owners to think about when it comes to operating structures and branding strategies in today's environment.
The chief marketing officer of La Quinta Inns & Suites offers a glimpse of how the hotel company is thinking about business traveler needs. It's not a segment anyone can take for granted.
The select-service business model must deliver a quality product at an affordable cost so La Quinta listens closely to give customers exactly what they want, without going one step - or dollar - beyond.
La Quinta has lots of appeal for budget-conscious business travelers and the chain is pulling out all the stops to sign on additional corporate accounts and to appeal to road warriors whose companies have less-stringent travel policies.
Despite the fact that the La Quinta IPO priced below the brand's intended range due to the overall tumble of the markets in recent days, investors are buying into La Quinta's growth story. With a CAGR of 18% from 2003 to 2013, there's little not to love.