There may not be a "one size fits all" model for all hotel properties, but our latest research report highlights key items for hotel owners to think about when it comes to operating structures and branding strategies in today's environment.
The chief marketing officer of La Quinta Inns & Suites offers a glimpse of how the hotel company is thinking about business traveler needs. It's not a segment anyone can take for granted.
The select-service business model must deliver a quality product at an affordable cost so La Quinta listens closely to give customers exactly what they want, without going one step - or dollar - beyond.
La Quinta has lots of appeal for budget-conscious business travelers and the chain is pulling out all the stops to sign on additional corporate accounts and to appeal to road warriors whose companies have less-stringent travel policies.
La Quinta's design rethink is in line with all the major hospitality trends today make it less innovative and more necessary in today's rebounding travel market.